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Sunday, January 10, 2010

#RangChaddiDa

08th January, 2010.
Sitting before this KNOWLEDGE BANK aka COMPUTER; with Network Connections enabled, while I was twittering I saw something trending up. It was for a good cause though; The Breast Cancer Awareness.
So, obviously it was for girls; except a few gynecomastic bodybuilders. I was more amazed to see even boys taking interest in the same. I am an example and not any exception.
That made me think for a while: Why should Girls have all the fun? AND THEN, the trend started.
I planned out something kewl and trendy to begin with, came up with #RangChaddiDa.

Rang = Color.
Chaddi = Underwear.
Da = of.
RangChaddiDa = Color Of Underwear.

Many of my friends inspired to begin with the same, special credit goes to @aagan21 and @AmolMathur. And, then that just skyrocketed.
It was now BOYS taking over this color thing, and revealing their underwear's color. NO, SERIOUSLY. Thats true.
We planned to emphasize more on this, not only to have fun... But, also for Prostate Cancer Awareness.
Yes, absolutely. Prostate Cancer Awareness.
We made it happen.
It was soon a trending topic, though, not global trend... But, atleast it was a national trend.
Proof: 90di - What is India Thinking Today. HOT TOPICS OF THE DAY ON 09/Jan/2010
It could have turned global, but, damn... on 09th January, 2010; around 3 AM, there was Twitter's "Fail Whale" who interrupted all of us. And, that readily declined the number of active tweeps [or, people in twitter]. Just because of that, we faced rumblers. Activity decreased. And, finally... we were off the list.
But, in the national twitter scenario, it is still THE TRENDING TOPIC. As of 09th January 2010, it was.
And, I suppose; it will be one of its kind DAILY HASHTAG-able hashtag.
Thanks a tonne for your awesome support, chaddi buddies.

Board of directors-
@aagan21
@AmolMathur
@iwannaquitmyjob
@cool_dany
@kedar9
@kalyanz
@ishanmanjrekar

And, me ;-)
@dr_micky

Beware of us fellas, we can make you famous.
And, thanks a tonne for the fellow guys who helped spread the word to the world.
If you want to read the tagged tweets, check this out: #RangChaddiDa - Twiter Search

SHAHRUKH KHAN, YES!!!
Even Shahrukh Khan did that for us.
Just like other celebrities, Shahrukh Khan was called for his support through twitter. Minutes later, he DID IT for us guys. He uploaded his Profile Picture on his twitter account: @iamsrk.
He not only showed us the color, but also updated us with his brand. He wears a D&G.
BTW, he hesitated a bit for sharing our hashtag #RangChaddiDa
Anyways, THANKS SHAHRUKH for your awesome-pawsome support.

Twitter Status Proof:










Proof, as per his PROFILE PICTURE on twitter:














Now, the obvious request, if you really want to support the cause i.e. Prostate Cancer Awareness; tweet with the tag #RangChaddiDa! Yes, That's all.

There were many who made it happen.

I seriously CAN NOT mention all of their handles.
Its a tough job, and I am lazy at this moment.

HEY!!! WAIT!!!
If you were the one, who joined the #RangChaddiDa Movement; post a comment along with
your twitter handle.

Or, if you are out of time, and want to check only the hilarious tweets. Check out my friend's blog:
Kedar's Life

Keep following us.
Keep Checking.
Wear nice colors, they help your balls feel better.

19 comments:

  1. hahahah!! :D
    this was my best twitter moment so far..!! I was only tuned to my twitter timeline for that period of tym... =D
    \m/ \m/

    @ishanmanjrekar

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  2. Great Idea! Prostrate Cancer is a serious problem for the aged people and people need to be made aware about this problem and its solution much earlier. As an experienced "Non-medic", I suggest/recommend Benprost-8 for the elderly, facing this problem - in consultation with a Medic!

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  3. LoL! Did see some funny stuff happen here!

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  4. Awesome post,actually I too was a Member of this club and men need awreness and we are spreadig it ,we are the ones who seperate Men from boys ...@kalyanz

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  5. Haha!! It was one of the best twitter trends ever. Really funny and exciting. It feels awesome to be a part of the tweeps' group who made #RangChaddiDa one of the top national trending topics. What's important is that we got very quality tweets for the topic and nothing crap stuff.
    Keep rocking guys..!

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  6. Congrats..tweets are so funny..hehe

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  7. it was the best twitter trend i am part of!!! well written Gaurav bhai!!!

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  8. wish this catapults into a trending topic soon ;) .. and hopefully then Jockey will facilitate all of us with a dozen chaddis xD

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  9. wow!!!! naaice concept n many congratulations to u for the success!!! i hope it did what it was supposed to do namely create awareness for Prostate cancer !!! n abt the oter purpose ("having fun") ,well..do i really have to say anything?!!! the name is soo much funn ,tweets abt it wud have been so much fun too!!! @kd_theOstrich :)
    over n out!:D

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  10. Fuck the Cause. It was quite a lotta fun ! We should do it a lot more often y know. :)

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  11. Thank You ALL for supporting the scene. I really can not believe, that happened. Thanks a tonne. I'm out of words, by the way. But, certainly, without your support, it was just impossible. YOU DID IT. YOU TRENDED IT. The credit falls to you all.
    Thanks again.
    Out of words.
    Sorry.
    #RangChaddiDa ROCKKKKS!!! BIG TIME, fellas. \\m//

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  12. #rangchaddida roxxxx.....will keep tweeting about it till eternity

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  13. haha, #RangChaddida was more fun then posting for the Breast Cancer cause...
    was probably one of the best Indian twitter trends eva!!
    Glad to be a part of the cause
    X)
    @cadeely

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  14. Nice work. Missed the whole color of the bra-color of the chaddi thing

    :(

    keep going!

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  15. Great going bro.... keep going u have our whole hearted support.

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  16. Sound thinking, Gaurav. Though I am not sure how awareness will, in this context, translate into anything more tangible, it sure is a empathetic gesture. Keep it rolling, my friend. Keep it rolling. :-)

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  17. That damn failwhale, that broke the rhythm that night. But thrs enough space for #rangchaddida to flourish anytime. Lets work on making it a daily #tag like #nowplaying.

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  18. Title-bhai...its one of the header i have ever seen in any thread. The content is also motivating which made it the hottest topic in India...
    Be smarter and keep going...

    Title-bhai....---->slam goes to you dude

    ENjoy...

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  19. Hey Doc.!
    An awesome compilation of all the facts about #rangchaddida..!
    M loving it.!
    Really thank u so much for including me in the board of directors..!
    Love u.! We will do more of trends from now.!
    With this,
    Amol

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